I · Foundations / 02
Brand
The light, the marks and the materials everything else is made of.
Brand#
The My WoW Forever mark has four bronze bearings around a teal destination gem. Six interlocking circles suggest a returning route; the compact drawing serves navigation, while wings and orbit lines make the ceremonial version fit for larger moments.
Use
On its own where the site is already named: the favicon, the loader, the footer's way home.
Avoid
Recolouring the gem, or setting the mark on busy art without a glass plate behind it.
Use
The footer and identity surfaces: mark, name, and what the site is. On the homepage the name accompanies the large interactive emblem beside the arrival headline.
Avoid
Setting the name in anything but Cinzel, or dropping the tagline where there is room for it.
- Clear space on every side is the width of the gem.
- Points are always bronze, the gem always teal; both follow the theme.
- At 40px and under, fine circles and small strokes drop away; the favicon uses its own thicker drawing.
- Never Blizzard’s own logo, emblem, W or wordmark. This is a fan site.